Home to Korea's Foodie Capital

Jeollabuk-do, or the North Jeolla Province, Jeonbuk in short, is located above Jeollanam-do and is known to play an important role in the country's agricultural production such as rice. Jeollabuk-do is also home to the famous capital Jeonju City, along with other notable cities such as Jeongeup, Iksan and Imsil.


Jeonju, in the Jeonbuk province is one of the most famous cities and districts for food and food enthusiasts who like to go for 'muk-bang (food tour)'. While it is famous for its bibimbap, it is also famous for its rice wine, makgeolli, and the snack choco-pie (Jeonju's choco-pie is incomparable to the packaged commercial versions made by the food corporations). Millions of visitors also like to visit Jeonju's Hanok Village, which is the biggest area containing traditional Korean housing.


Jeollabuk-do is a rather quiet province, and one can visit the beaches in Gunsan to enjoy a peaceful stroll along the beach, rather than the crowded Eastern beaches.


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News & Events

COEX C-Festival: Contents Showcase Festival


    The biggest festival by COEX, C-Festival 2019 starts today until May 5th (Sunday). C-Festival combines different exhibitions, experiences and showcases into one so you definitely don't want to miss this experience out! C-Festival 2019 is divided into several sections: - 360 Seoul - Creative Challenge Global Conference         Start off by attending a conference, featuring world-wide analysts dealing with the issues of creativity, technology and Networking. You will surely gain some new business insights after this conference.   Admission:  1 Day Early Bird: 30,000 KRW ~ 2019.04.19 Regular: 50,000 KRW ~ 2019.04.30 On-Site: 50,000 KRW ~ 2019.05.02~05.03 2 Days Early Bird: 50,000 KRW ~ 2019.04.19 Regular: 80,000 KRW ~ 2019.04.30 On-Site: 80,000 KRW ~ 2019.05.02~05.03   - Stage C-    Date: 05.02~05.05 Location: COEX 1F Hall A Entrance fee Very Goods 2019 features and showcases some of the best brand goods and artworks. There are several experience zones such as live art shows, talk shows, and a goods fair market. Date: 05.02~05.05 Location: COEX Hall B Entrance fee Exhibition about environmental-friendly vehicles and technology, featuring world-wide automobile industries. Date: 05.03~05.05 Location: COEX Hall C Entrance fee One of the biggest K-beauty , make-up related exhibition and showcase. It also features some famous models and beauty creators.   Date: 05.04~05.04 Location: COEX Hall A 1, A 2 Limited Entry A Fashion show/festival with music. It is one of Seoul's biggest brand fashion festival featuring several world-wide models, brands and celebrities Date: 05.01~05.05 Location: COEX Lobby (East Gate) Featuring kid-friendly showcases and experience zones featuring safety programs by Hyundai Automobiles, a Lego Motor Show, and creating your own fairy tale event.     Main Stage         Meet your favorite artists, K-Pop Stars and bands who will be performing during C-Festival! Don't miss out artists such as N-Flying (May 4th), Eric Nam (May 5th), Haon (May 6th) and girl group Girlfriend (May 5th)!

May 2, 2019 ~ May 5, 2019