The Glamours Center of Seoul

Main sights: Garosu-gil, COEX, Bongeunsa Temple, Seolleung/Jeongneung Royal Tombs

Gangnam is a famous business area south of the river Han. The district gained worldwide fame after the release of a global hit “Oppa Gangnam-style” by PSY, a song and video about a typical “Gangnam-style” posh lives. Gangnam is the center of commerce, luxurious apartments, beauty clinics, sky-scrappers, expensive boutiques and high-scale restaurants. The area is especially famous for its extravagant nightlife, as the best and biggest Korean clubs are located here.

With 26 neighborhoods Gangnam is one of the largest districts in Seoul. Majority of restaurants, shops and landmarks are concentrated around big subway stations of Gangnam and along the main streets. Buildings of major Korean companies and banks are located along the main streets, while numerous restaurants and cafes hide in the nearby side alleys.  

Gangnam area is home to a number of major corporate headquarters and is often referred as the “Teheran Valley”. Teheran Valley, stretching along the Teheran street, was named after Silicon Valley in San Francisco due to the number of Internet-related companies, such as Naver, Daum, and Google, operating here. Samsung Electronics, SK, various Korean and international financial and business institutions like POSCO, Citibank, and Standard Chartered also have head offices in Teheran Valley.

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News & Events

Seasonal Event: Spring Festival

Lotte World Adventure

Seasonal Event: Spring Festival (Mar 9 ~ Jun 23) Check out the newly Spring themed Lotte World, featuring cherry blossoms, fantasy parades and 90's themed photozones and costume rentals Seasonal Attractions Seasonal Events   Lotte World Adventure 1F Lotte World Adventure has been transformed to a park full of cherry blossoms! Immerse yourself with the beauty of pink and white cherry blossoms and enjoy Lotte World's attractions Photo-Shoot Studio Adventure, Amazing Art Studio 4F Another theme for the Lotte World Spring Festival is "Back to the 90s", featuring 90's style Korean fashion, buildings and attractions. Don't miss out to take photos with your friends or lover in this studio Pixie Magic Salon Costume Rental Store Adventure, Pixie Magic B1 A Korean tradition when coming to Lotte World is wearing similar looking school uniforms. In this store, you will get to experience the fashion of the 90's. Women will also be able to get make-up and styling service!     Fantasy Mask Parade  Everyday, Adventure Parade Course 1F Hundreds of actors and actresses will appear wearing various character, flower and fantasy masks! Mysterious Mask Wonderland 3:30 pm / 6:30 pm, Adventure Garden Stage 1F Themed from Wizard of Oz, and featuring characters from your favorite fairy tales (such as Pinochio), watch this amazing performance and dance Fun Fun Elise 5:30 pm, Adventure Parade Course 1F Themed from Alice in Wonderland and the mysterious friends, enjoy watching your favorite fairy tale come to life and appear right infront of you  

Mar 9, 2019 ~ Jun 23, 2019

Boryeong Mud Festival 2019

Boryeong Mud Festival

      The famous Boryeong Mud Festival 2019 returns   The Boryeong Mud Festival is the hottest global event where you can forget about your stressful adult life, frolic in the mud and spend a carefree weekend with your friends, lover or family. Or you can come solo, and later leave the festival with new friends! Chill in the mineral rich mud baths and chase the summer heat away.   Date: 07.19 (Fri) ~ 07.28 (Sun) Location: Chungcheongnam-do, Boryeong-si     This year, we have brought you some interesting changes to our events and programs: For Instance,   For the first-time, we are introducing night-time mud activities, admissions and experiences We are planning to bring a line-up of K-Pop artists, and idol groups, on a biggest scale. There will be several fireworks festivals at Daecheon beach prior to the opening of the Boryung Mud Festival A global food fair to provide diverse, multi-cultural food to foreigners visiting our festival Newly themed mud events and activities - based on games     The Boryeong Mud Festival has received numerous awards over the years, including more than ten consecutive Pinnacle Awards from the International Festivals and Events Association,  recognition as one of Korea’s representative festivals by the Ministry of Culture & Tourism, and coverage from major international news outlets such as CNN, BBC, the New York Times, and CCTV.   We will always continue to promote Boryeong as Korea's representative tourist attraction and the Mud Festival as Korea's representative event to the international community.     Keep an eye out on our site as we will be constantly updating our profile to continuously add events and programs!

Jul 19, 2019 ~ Jul 28, 2019

Lotte World Tower Firework Festival 2019

Lotte World Tower

  Lotte World Tower Firework Festival is going to be held on May 4, 2019, highlights by the firework show sparking over Lotte World Tower. This year, the show is titled as 'Go Together', with the message wishing for peace and shared prosperity in the Korean peninsula.    The Festival    A pre-event musical will mark the beginning of the festival at 8:00 pm performing along with the background music of Pinkfong and Twice three times at an interval of 10 minutes at a special stage around Seokchon Lake near the 123-story skyscraper.          The Firework shows    The 'dragon-effect' fireworks in mainly gold and white colors will spark along with the background music Arirang, La La Land, and the Greatest Showman OSTs for about 11 mins. This year the show will feature an image of a dragon climbing up the tower and showing ‘Dream’ and ‘Peace’ letters in the air at the beginning and end of the show.     Details   Date: May 4th (Saturday) Time: 8:00 pm (pre-music festival) ; 8:30 pm (firework show) Special notice: 1. Roads will be blocked within 80m near Lotte World Tower from 5:00 pm to midnight on that day. 2. Subway running in between Lotte Tower, Seokchon Lake & Jamsil will be restricted from 5:00 pm to midnight on that day)   Tips (Best places to view the firework) 1. Seokchon Lake Park (Jamsil Station / Seokchon Station) 2. Ttukseom Resort (Ttukseom Resort Station) 3. Olympic Park (Olympic Park Station) 4. Gwangjin Bridge 5. Jamsil Bridge 6. Han-River Cruise   Before the festival, why not check out some attractions near the Lotte World Tower, such as Lotte World, Lotte Aquarium or Seoul Sky Observatory?

May 4, 2019 ~ May 4, 2019