Artistic Heart of Insadong



Located at the beginning of Insadon's main street, towards Anguk Station, Ssamzie-gil is a peculiar shopping mall/market that stands out from the rest of this traditional-style street. Covered by ivy, the entrance to this shopping center opens up to an open plaza surrounded by rows of small designer shops climbing up four stories high. Ssamzie-gil has a soothing, artistic vibe, especially in the evening, when thousands of tiny lights illuminate the plaza and floors above. 


The shopping center was constructed next to the traditional arts and crafts alleys of Insadong. With over 70 shops spread over four floors, Ssamzie-gil is filled to the brim with various shops selling all types hand-made toys, accessories, and handicrafts. The building itself is a work of art: designed in 2004 by a famous Korean architect Choi Mun-kyu, Ssamzie is held together by a smoothly spiraling walkway that connects each floor.


Company NameSsamzie-gil (쌈지길)
Category Family & Living Fashion & Beauty Shopping Tour & Sightseeing
URLs Homepage Facebook
Languages Available English
Opening Hours10:30 - 20:30

Restaurants and cafes close at 22:00
Closed DaysLunar New Year and Chuseok

44 Insadong-gil, Gwanhun-dong, Jongno-gu, Seoul, South Korea Insadong ssamjigil

Take Line 3 to Anguk station and go out Exit 6. >> Walk straight about 60 meters until you reach a large crossroad >> Turn left into Insadong street >> Walk down the main street for about 120 meters. >> Ssamzie is on the left side.

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