Representing an important part of Samsung's growing fashion division, Beaker, whose flagship store is located in the Itaewon area, stocks a plethora of international and local brands and regularly puts together collaborations between Korean and international fashion designers. The store stocks mostly streetwear and casual clothing as well as shoes, accessories, and various lifestyle products. It regularly hosts pop-up stores for launches of new collections and, most notably recently putting together a special Maison Kitsune capsule collection and an exclusive collaboration with Amsterdam shoe brand Filling Pieces. In fact, Beaker's Hannam flagship store carries many products that are exclusive to its store and can't be found anywhere else. It also houses a cafe, stationery shop, and bookstore.
738-36 Hannam-dong, Yongsan-gu, Seoul, South Korea 738-36
Take Line 6 to Itaewon Station and go out Exit 2. -> Walk straight about 450 meters. Beaker will be on your left.
Take Line 6 to Hangangjin Station and go out Exit 1. -> Walk straight about 400 meters. Beaker will be on your right.