Trendy Guilt-Free Shopping in Dongdaemun



Migliore features seven floors of independent retailers selling not just clothing and accessories, but traditional hanbok, bedding, hallyu items, souvenirs, and craft supplies too. It's a bit cramped and unorganized compared to other malls in the area, but unlike Doota Mall or Lotte FITIN, customers can haggle with sellers here to get a better price. Clothes are generally much cheaper here than other places in Dongdaemun and you can often find the same clothing items as Doota selling at Migliore for less. 


Migliore's customer base is quite young, with teenagers making up the majority of its sales, meaning its stores are always on top of the latest fashion trends. The store is also open throughout the night until 4 AM, so you can shop here whenever your heart desires at any nearly any hour of the day or night. Be aware that some sellers might jack up the price if you're a foreign tourist, so make sure to negotiate the price down. 


Company NameMigliore (밀리오레)
Category Shopping Services Fashion & Beauty
Opening Hours10:30 - 04:30 (next day)
Closed DaysMondays

18-185 Gwanghui-dong, Jung-gu, Seoul, South Korea 18-185

Take Lines 2, 4, or 5 to Dongdaemun History & Culture Park and go out Exit 14. -> Walk straight for about 200 meters and you will Migliore will be on your left.

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