One of the hottest clothing labels coming out of Korea at the moment, Chuu started as a small online store before its popularity skyrocketed in Korea and across Asia, leading it to open a flagship store in Hongdae. The company was founded in 2012 on St. Valentine's Day and has ever since been true to its initial concept. Chuu - meaning "kiss" - brings forward tender, feminine styles with prevalent pink and pastel colors, lace and flower designs. The shop takes up three floors and is doused in pastel pink colors. The B1 floor is home to Chuu's wide catalogue of lingerie, while the 1st floor carries Chuu's line of cosmetics and skin products as well as clothes. The 2nd-floor stocks a wide range of clothing and accessories that will keep you browsing the store's aisles for hours on end.
334-10 Seogyo-dong, Mapo-gu, Seoul, South Korea chuuxoxo
Take Line 2, Gyeongui-Jungang Line, or AREX to Hongik Univ. Station and go out Exit 8. -> Turn right and walk straight about 80 meters until you reach the circle. -> Bear left and walk straight about 70 meters until you reach the next circle. -> Turn right and walk straight about 120 meters up to the fourth street on your right. -> Turn right and walk straight about 60 meters. Chuu will be on your right.