Multi-purpose Art Complex in the Midst of Hongdae

Sangsang Madang

KT&G 상상마당 홍대

Sangsang Madang is a multi-story cultural complex located in the heart of Hongdae that boasts a wide range of facilities, including a concert hall, cinema, galleries, and designer shops. Its unique architectural design makes it impossible to miss and the complex frequently hosts indie rock and underground hip-hop shows, special film screenings, art exhibitions, and other cultural events that attract large numbers of people throughout the year. The designer shop is located on the first and second floors of the building and hosts numerous independent Korean designers selling all types of handmade souvenirs, gifts, stationery, lifestyle items, and more. On the third floor is a lounge, cafe, bokstore, and pop-up event space, while the fourth and fifth floors are home to the Sangsang Madang Contemporary Art Gallery.


The top two floors of Sangsang Madang houses the academy, which hosts classes and lectures on a variety of topics, from coding to art theory to cooking. Registration for classes and lectures is available on the Sangsang Madang website, but they are conducted only in Korean. On the basement levels of the complex are the performance hall, which regularly hosts some of the bigger names in the Korean independent music scene and international indie acts, the cinelab, and cinema, which screens Korean and international indie and arthouse films. For those looking to explore Korea's growing alternative and underground arts scenes, Sangsang Madang is a must-visit. 


Company NameSangsang Madang (KT&G 상상마당 홍대)
Category Classes & Workshops Business & Consulting Services
Phone+82-2-330-6200, +82-2-330-6262
URLs Homepage Instagram Facebook
Languages Available English
Opening Hours6F - Cafe 10:00 - 22:00
5F - Studio / CineLab 10:00 - 22:00
4F - Academy 13:00 - 22:00
3F - Art Market 13:00 - 22:00
2F - Gallery 13:00 - 22:00
1F - Art Square 12:00 - 23:00

65 Eoulmadang-ro, Seogyo-dong, Mapo-gu, Seoul, South Korea KT&G sangsang madang

Take Line 2, Gyeongui-Jungang Line, or AREX to Hongdae Station and go out Exit 9 -> Walk straight about 200 meters until you reach the intersection. -> Cross the street then turn left. -> Walk straight about 100 meters until you reach two large shopping alleys. -> Turn right and walk straight about 250 meters. Sangsang Madang will be on your right.

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