5 product development tips that every business needs to know

product development tips | hhf

May 30, 2021


It's a long and complicated journey from conceptualizing a product to being a real thing that people can buy. Developing a new product the wrong way can make it much more expensive than it really needs to be, while doing it the right way will enable you to make it happen overnight. Here are five product development tips to ensure your product's success in the marketplace.

Use focus groups

Focus groups have long been a popular way to gather customer feedback, and if used properly, they can be invaluable to businesses. Feedback from focus groups, whether positive or negative, can provide some of the most valuable insights you'll receive during product development.


Negative feedback from focus groups and customer research doesn't have to stop you from pursuing the path you want. However, if you are heading down a path that is clearly not as popular as you would like, it will enable you to change direction. Maybe the killer feature you envision doesn't resonate with your audience, or your overall design doesn't appeal to the people it needs. Regardless of the situation, getting this feedback early allows you to make the necessary changes as soon as possible.


Pay attention to your prototyping process

If you want your product to ship at its best, prototyping it properly before shipping is essential. A comprehensive product development process will make it easy for you to identify any flaws in your product design and address them before they cause serious problems. The earlier any bugs are discovered in the product development process, the cheaper and easier it is usually to fix them.


Prototyping doesn't have to be complicated. In fact, it's usually best to start with a simple outline of the product on paper. As long as this paper outline articulates all the key features and functions of your product and how you plan to implement them, it can help you evaluate and improve your design.


Once you are ready to produce a more advanced final prototype, you can use a variety of techniques, each with its own advantages and disadvantages. For example, you may want to consider prototyping from injection molding quickly and directly. Junying's Plastic Injection Molding Service is perfect for producing rigid plastic prototypes for your products. They offer a prototype injection molding service that provides a first piece inspection on request to provide quality assurance for your custom production run. If you are not sure whether to use the injection molding service, you can understand the steps in the molding process before making a decision.

Develop a marketing strategy early

Throughout the product development process, you should consider how you will market your product once the development is finalized. Launching your product with the right marketing campaign can be the difference between its success and failure. Even if you have the best product in the world, if you try to sell it to someone with a lacklustre marketing campaign, you will at least delay its journey to the mainstream.

If you want to launch it in the right way, designing a realistic marketing strategy to inform your target audience about your product and its key selling points will be essential. Products launched with half-baked or incoherent marketing policies will have a harder time establishing a foothold.


Be willing to change

If you've invested a lot of time and money in product development, it's natural to develop some kind of attachment to product design. But if you want your product development process to produce valuable results, you need to be willing to be ruthless. If a feature you like prevents you from participating in focus groups and other market research, don't be afraid to give it up.


The more willing you are to make changes in the right places, the more likely you are to have a successful product. If you keep trying to tell your audience what they want and what's best for them, you'll end up with a product that won't resonate with many people.


Do a lot of research

In terms of product development, there hasn't been a lot of advance research. The more research you do beforehand, the less likely you are to encounter unexpected surprises further afield. If there are other products like yours already on the market, see what lessons you can learn from them. If you are launching a product in a brand new product category and there are no obvious competitors for you to learn from, you should still try to read about businesses and products that are in the same market segment as your product.


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