"LIVE YOUR TOMORROW"
Future Possibilities Presented by Samsung Electronics
Discover a new world of possibility with Samsung,
and experience how much fun the future will be.
Samsung d'light is an exhibition space built to let you have fun with
Samsung's most innovative technologies. Find out something new about yourself and
place yourself at the center of a whole new world that you build.
Located within the Samsung Electronics building in Seocho-dong, Seoul,
This global exhibition space that showcases the latest product lineup by Samsung Electronics.
The name d’light combines the words ‘digital’ and ‘light’ to correlate with the company’s vision of being
‘a guiding light to the digital world’ and sharing the excitement and delight of digital technology
through interaction with visitors. The ‘d’ also carries with it the connotation of
‘dynamic,’ ‘dream,’ and ‘diversity.’
The three-storied exhibition space is not merely a display of electronic products, but a space of interaction
that allows visitors to experience new life patterns through state-of-the-art digital technology categorized by theme.
It is comprised of the digital lounge & shop (B1F), the mobile plaza (1F),
and global gallery (2F) that features hands-on activities.
Journey to finding new possibilities
Samsung Electronics' technology and services revolve around people. Our vision is to bring inspiration to
individuals and society, and build a world with endless possibility. Samsung Electronics will be with you
to open new doors of opportunity.
On the ground floor, under the main theme of 'MYSELF', there are 4 zones divided under different themes :
Emotion, Sense, Intuition, Imagination.
First of all to begin the journey, at Sync Zone, using RFID,
you register your name and face to d'light band to begin a new experience.
Emotion is a strong force that moves people and the world.
Using your picture registered to the band with your inner unique emotion,
you can draw a portrait of yourself with Samsung's technology at Emotion Zone.
Everyone has their own unique sense.
At Sense Zone, you can awaken your activeness and freely express yourself in the mirror display.
Intuition is the power of deciding an object's quality in a glance.
You will beyond reason and emotion to create the world you imagine with the power of intuition,
at this Intuition Zone, you become a creator of a new planet and can see it through Samsung's curved TV.
At Imagination Zone, Samsung presents your image of the future.
If you could make a future using the power of your emotions, senses, and intuition, what would it look like?
Imagine the future with your endless possibilities, with you as the center of tomorrow.
The journey has come to an end.
Found the vision? Lastly, at Share zone, you can tell the world what you are capable of.
You can save, download, and share on SNS about your journey with Samsung.
Also there is Experience Tomorrow Zone for you to try Samsung Electronic's latest products and technology.
Come experience firsthand how Samsung Electronics' latest products and technology enrich our lives.
Journey to tomorrow with Samsung Electronics
The second floor's main theme is 'MY LIFE', it's divided into 5 sections under 5 different sub themes ;
Live, Care, Shop, Learn, Shape Tomorrow
Samsung Electronics is creating new lifestyles with endless innovation and a philosophy that revolves
around people. Along with a world where objects can move on their own, Samsung Electronics aims
for a lifestyle in which humans can live in a brighter, healthier, and a safer tomorrow.
Come visit and experience the future for yourself.
Our future comprises of a constant connection and communication between humans and various IT devices.
From smartphones to wearables and even digital appliances,
these devices will be able to analyze your behavior and surroundings to provide you
with the most convenient and optimized lifestyle.
Live Zone is where you can try the future home through virtual reality devices.
Your future house analyzes your behavior so that it can understand what your needs are at that
exact moment. From cleaning to cooking and even when taking some time to rest,
it will establish an optimized environment to fit your lifestyle and provide you
with convenience and safety.
In future classrooms, you will find various technology that will help students become
more motivated in their studies. Cutting-edge interactive technology such as smartboards
and tablet PCs with customized educational contents will create a more fun
and active classroom environment, and you will see it in front of your eyes at Learn Zone.
The next is Shop Zone. Technology will make shopping more sensible.
Future shopping environments will be able to provide you with desired information and
suggestions when requested. Here you can experience Samsung's B2B solution and Sansung Pay using smartphone.
The safe and convenient payment system will also make your shopping
experience more sensible and enjoyable.
At Care Zone, you will see the health management of the future.
In the future, smartphones and wearables will be able to your health status anytime
you want, help you exercise efficiently, and closely manage chronic illnesses.
Shape Tomorrow Zone presents videos about the future and how the technology is shaping our future.
Semiconductors are the core of modern digital civilization. Samsung Electronics has
brought continuous innovation to lead the world's semiconductor technology.
Connecting objects through semiconductors will bring change and innovation to our future.
B1 d'light Shop
To end the tour, the last place to visit is the basement floor of Samsung d’light shop.
The IT place filled with fun digital experiences. That's it. It's d'light.
The d'light Store is Samsung's flagship experience store where visitors can get a hands-on experience
with Samsung Electronics' trendiest IT, mobile products, and even accessories.
The d’light store is the first place you can see the trendiest IT and the most anticipated mobile products!
You'll feel right at home as you have fun with smart convergence that brings together TV, mobile, and
cameras to create a better life.
You can also find various accessories to help you better utilize the electronic products.
If you would like advice on the latest products, come visit the experts at the Samsung d’light Shop!
d'light Shop Information
December 3, 2008
( Reopening September 12, 2015)
Age Limit for Activities
Open to visitors of all age
Mon-Sat 10:00-19:00 / Sun 11:00-15:00
Closed during National holidays,
substitute holidays, Sunday, and Labor Day (May 01)
Visitors: 1 hour free parking
Visitors making purchases: 2 hours free parking
Parking for vans below the Starex-class is available.
Parking is not available for buses.
Parking support does not overlap with
the d'light promotional hall.
* Please receive the stamp from the information desk.
* 1,000 won for each additional 10 minutes
D'light 1F, 2F - Digital Lounge, Gallery, Exhibitions
D'light B1- Stores and Shops
[Other Facilities] Sanitary facilities - Toilets, drinking fountains
Amenities - Locker rooms
Interpretation available in English, Japanese, Chinese, Spanish, Russian and French
* Book in advance for guided tour with interpretation service.
Foreigners may receive a tax free rebate
Reservation Info. for Foreigners
Reservations available for groups of more than 20.
- You must make a reservation at least two days in advance before you visit.
- Each group reservation has a maximum of 30 people.
- Children below 11 years of age must have a supervising adult to visit.
- In case of changing or canceling the visiting date, please contact by email or call the directory number.
- Visitors under the influence of alcohol are restricted to enter.
- All areas within d'light are smoke free.
- Service dogs may enter.
- Food and beverages are restricted at the exhibit.
How to get here
Address : Samsung D’light, Samsung Electronics BD, 11, Seocho-Daero 74-Gil, Seocho-Gu,Seoul
Connected to Line 2 Gangnam Station exit 8
Take the Banpo IC to enter expressway → Go up 500m along Sapyeong-daero
→ Turn right towards Gangnam Station at the Kyobo Tower intersection
→ Go 987m and turn right → Take a right turn after 151m → Go straight for 106m
→ Samsung Electronics Seocho Office parking lot