In today's modern Korean culture, every new business that pops up on the radar incorporates a curious quirk that they use to pull people in and get them interested. Streets are now lined with themed cafes and businesses are moving around so often it'll be highly likely that in a year this street be something else.
A few years ago in Nonhyeon-dong, a curious building popped up out of nowhere and introduced itself to Korea, as an art agency hailing from Berlin called Platoon Kunsthalle. The building designed from Cargo ship containers had the neighborhood intrigued and people flocked to their artistic events that were avant-garde.
It's trumpeted as the world's largest pop up shopping mall, and the stores within it's 200 blue cargo containers are only there for a limited amount of time. The same goes for it's food vendors and as a result Common Ground has become the treasure trove for what's new and upcoming in trends and styles. (I saw hashtag rings and caps that read selfie).
The mall is also a treasure trove for instagram worthy shots, and this summer my instagram blew up with everyone posing against the blue corrugated background. For some special weekends, look out for their events and markets.
During my visit I was pleasantly surprised with how affordable these stores were and it kept me and my wallet interested. A personal favorite is the Kimchi Bus. For anyone who hasn't yet tried the Korean Mexican fusion creation of what is 'fried kimchi bokkeumbap balls,' i'm sorry but you're not living yet.
It's a must try for your visit, and a night of chowing down on their versions of mexican food whilst being outside in the warm weather was the best alternative to being at the usual busy and loud restaurant.
For trendy shoppers of Seoul, the new mall has given them a common ground. Yes, pun intended.