Oreno:
Itaewon's Standing Party Bistro

Category : European Food
Sep 14, 2015

On a typical Saturday morning of mine where I wake up early in respect of my effort to learn Korean,
I sit among other foreigners in my Korean language class. A Japanese girl who never speaks, told
us of a new restaurant opening in Itaewon. Because she hardly speaks, she’s developed this
clever trick where whatever she says seems important.

 

The restaurant is newly parked at the center of the street responsible for many of our nights of
entertainment behind Hamilton Hotel. You may have seen it, it’s called Oreno, but what is it?

 

 

For anyone familiar with Japan, it’s a restaurant that hails from our neighboring country and I didn’t
know either but it’s kind of a big deal. Oreno boasts a line of chefs who have worked at
Michelin-star restaurants.

 

They serve French-Italian gourmet dishes featuring premium ingredients like lobster, foie gras,
and wagyu beef. By the time the restaurant opens, people have already been lining up outside to
not have a seat at this place.

 

https://instagram.com/p/7fKYo2uKbO/?tagged=오레노

 

What? Well, there are no seats at this place. You’ll be standing to eat.

 

https://www.facebook.com/orenokorea/photos/pb.672539519512567.-2207520000.1442224139./685104378256081/?type=3&theater

 

This is the catch for the high-quality food that comes at unbelievable prices. And the owner Takashi
Sakamoto has been manipulating masses to ditch sitting at the dinner table at his restaurants for
quite some time.  

 

12-hour marinated Norwegian Salmon in Tofu Cream Sauce (8,900 won)

https://instagram.com/p/7cpB9ADGEa/?tagged=오레노

Shrimp Ajillo (7,900 won)

https://instagram.com/p/7fDNj0gTvt/?tagged=오레노

Foie Gras Saute (14,900 won)

https://instagram.com/p/7aKOIqlnJ9/?tagged=오레노

Roasted Duck Breast (11,900 won)

https://instagram.com/p/3_cnATjzdK/?tagged=오레노이태원

Lobster roaster (18,900 won) & Sea Bream Carpaccio (8,900 won)

http://blog.naver.com/hiki0700/220461029600

Oreno's signature 'Bismark' Pizza: truffle pizza with wobbly yolk (9,900 won)

https://instagram.com/p/7fMY4RANHE/?tagged=오레노

 

It all sounded fun and unique but also after hearing they open at 4pm which means, they don’t offer
lunch, it became suspicious to me as to how this business stayed profitable. In actuality it was
calculated operations and strategy at its finest.

 

When you and your party enter Oreno, you’re given a two-hour time limit. With this time limit and the
reality of eating while you stand, groups with tired legs leave before the two-hour mark.
Girls in heels, I give it an hour and a half max. It creates a speedy turnover of the number of heads
served each night.

 

The customer gets to reap all the benefits with the cheap prices and quality food as the restaurant
barely makes any profit from the actual food. I found it highly respectable that the business model
finally put us customers at the top.

 

Prosciutto, Mortadella, Chorizo Ham (8,900 won)

https://instagram.com/p/4IVCVHoX5Y/?tagged=오레노이태원

 

"It's not enough to just serve good food anymore," Sakmoto said. "It needs to be delicious and
affordable. That's when the lines really start forming."

 

The dessert menu

http://blog.naver.com/hiki0700/220461029600

 

This alternate dining world created by Takashi Sakamoto, having already taken over Japan,  has
Seoul already intrigued. On weekends, the lines that have formed outside Oreno in Itaewon have
people queued up to even two-hours. You've been warned, best to try for the weekdays.

 

I’ve never been to a standing restaurant, and to be honest I’m scared I'll start getting uncomfortable.
For those who see themselves being a pussy like me, there are actually some seats. Good luck
though because you’re gonna have to fight someone for them, we've heard it’s mission impossible.

 

The coveted seated section (pussy section)

https://www.facebook.com/orenokorea/photos/pb.672539519512567.-2207520000.1442224139./682324648534054/?type=3&theater

Location

Address : 서울시 용산구 이태원로27 가길8

Location : Seoul-si > All Area

Directions

[Subway]
From exit 2 of Itaewon Station.
Go straight, and take your first left up the hill.

Oreno will be on your right.

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I certify that this review is based on my own experience and is my genuine opinion of this hotel, and that I have no personal or business relationship with this establishment, and have not been offered any incentive or payment originating from the establishment to write this review. I understand that TripAdvisor has a zero-tolerance policy on fake reviews.

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The famed 'standing gourmet' restaurant from Japan opened in Seoul in the summer of 2015 in the heart of Itaewon.
The famed 'standing gourmet' restaurant from Japan opened in Seoul in the summer of 2015 in the heart of Itaewon. > Less more
Additional Information
Tel: 02-794-0055

Opening Hours
Mon - Sun: 4:00pm - 11:00pm

Email:
orenokorea@naver.com

Address:
Seoul-si, Yongsan-gu, Itaewon-ro 27 ga-gil 8.

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