Once a year, beauty enthusiasts and industry insiders of Korea and Asia gather for the biggest event in beauty in Korea, the International Beauty Expo. Attracting more than 40,000 visitors from 12 countries, this year the mega event falls on October 15th and will be held for 3 days at Coex.
For those and those not already well-versed in knowledge of the global beauty market, Korea has fast become one of the front runners in the beauty industry globally. This influence has been largely supported by foreign money from the Asian consumers of China, Hong Kong, Singapore, and Taiwan who 6 out of 10 say they only “discovered” Korean beauty products in the last 2 years. It has resulted in the fast year-on-year growth of South Korea’s beauty & personal care markets which reported as a whopping 5.8% compared to the markets of 3.9% for the US, and 2.1% for the UK.
Korean cosmetics and skincare have developed a notorious reputation to use the latest in cutting-edge technologies, and influence global beauty trends. With the latest and newest beauty products, and some not even on the market, you will be able to see them first here at the expo.
On display this year will be a variety in beauty products including cosmetics, spa and body care, hair care, nail care, eyelash care, health & organic products, and others.
Pre-register at the expo homepage here for free admission!