HISTORY | CHARACTER | POSTER
 
 

 
The 11th Boryeoung Mud Festival
(2008. 7. 12 ~ 7. 20 / For 9 days)




The 10th Boryeoung Mud Festival
(2007. 7. 14 ~ 7. 22 / For 9 days)

 
 
 


The 9th Boryeoung Mud Festival
(2006. 7. 16 ~ 7. 22 / For 7 days)


The 8th Boryeoung Mud Festival
(2005. 7. 16 ~ 7. 22 / For 7 days)

Boryeong Mud festival has been desinated by the Ministry of Culture and Tourism, and 2004 Miss Universe Jennifer Hawins has attended as a god will ambassador. It isnew famous festival attentde by ober 32,000 foreign tourists last year.

The 7th Boryeoung Mud Festival
(2004. 7. 11 ~ 7. 22 / For 7 days)

Designated as an esteemed festival by the Ministry of Culture and Tourism 2 years running for the improvement in quality of outside support including public TV broadcasts, and invitational performances. As a result, it won the Best Korean Citizen Product Award, Regional Innovation Award, and the got the best results from the Korean Festival Evaluation board.

The 6th Boryeong Mud Festival
(2003. 7. 19 ~ 7. 25 / For 7 days)

It has been designated with a one step elevation of the status as anexcellent festival by the Ministry of Culture and Tourism. For the expansion of the experience event, the training experience of self-denial on the beach and the beach marathon contests have been additionally operated on the beaches of the nearby coastal roadsides. Large-scale prior PR activities have been strengthened, including the improvement of the images by having the heads of the organizational bodies and the program staff participate in the wearing of the mud character costumes, the special edition live broadcasts on Joongang Broadcasting, the full-page publications in Chosun Ilbo, the construction of the homepage of the festival, etc.


The 5th Boryeong Mud Festival
(2002. 7. 20 ~ 7. 26 / For 7 days)

As the authorized festival by Ministry of Culture & Tourism, we unified the Mud House and event place under the concept of Boryeong Mud Cosmetic Globalization. It raised the very interest in the festival and promoted safety for participants as we diversified programs represented the festivals concept such as Self Massage at the beach, Mud King contest and etc. and made various air-bounced experiential equipments. Even, as we developed festival character products and sold with an exhibition, the visit of foreigners had been remarkably increased. Including 11,960 foreign visitors, there were 1,065,000 visitors.


The 4th Boryeong Mud Festival
(2001. 7. 14 ~ 7. 20 / For 6 days)

In the Fourth Boryeong Mud Festival, we reduced expensive and simple viewing performance events and enlarged Visitors experiential events. Especially, many foreign visitors were surely satisfied with events and it proved the international potentiality of sightseeing. Furthermore, people could have a chance to massage and watch the exhibition sales for Mud Cosmetic not only during the festival but also for the whole year as we built a Mud House, the core of Mud Festival.


The 3rd Boryeong Mud Festival
(2000. 7. 14 ~ 7. 17 / For 4 days)

The Third Boryeong Mud Festival was the authorized one by Ministry of Culture & Tourism and diversified the experiential event under the concept of Mud and Beauty , held Beautiful Skin Contest with Mud and got the free shuttle bus service in the tourist resort within the jurisdiction of Boryeong. As a result of these big events, there were 540,000 visitors and among them, foreign ones occupied 93%. It was evaluated the festival settled as a representative one in summer.

The 2nd Boryeong Mud Festival
(1999. 7. 15 ~ 7. 18 / For 4 days)

Improving the problem of the festival in 1998, we had a chance to upgrade the level of festival one more step. Especially, we enlarged the experiential event program such as Mud sliding and Rodeo and the result of that, 89% of visitors were foreigners during the festival. Among cultural sightseeing festivals, the highest satisfaction was the foreign visitors inducement and the experiential event.

The 1st Boryeong Mud Festival
(1998. 7. 11 ~ 7. 19 / For 4 days)

We held Manse Boryeong Cultural Festival at Daecheon swimming beach for the first time during high-demand season to inform Boryeong Mud Cosmetic and visiting places in the jurisdiction including Daecheon swimming beach as upgrading the festival to International one. That is, Manse Boryeong Cultural Festival promoted the symbolic meaning for Mud publicity work and popularization, the principal product of Boryeong, at the event focused on Residents and also we tried to establish the festival as a sound sightseeing one and developed discriminated sightseeing products.