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Name tagging mud characters to children |
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Time : 7.16(Sat) ~ 7.24(Sun) / 9days
Location : CMongolian tent in citizens tower square
- Name tagging to the children
- Maximizing the promotion by using the name
tag with festival character
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Traditional Korean music with muddies |
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Time : 7.16(Sat) ~ 7.24(Sun) / 9days
Location : Citizens tower square (special stage)
- Free lessons of Korean traditional musical
instruments including the drum, Chang Gu and Jing
- Allows participation of all, including the foreigners
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Street performance (Character puppets) |
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Time : 7.16(Sat) ~ 7.24(Sun) / 9days
Location : Main site & Dae-Cheon Beach
- MeoDoli & MeoSuni character puppets as in 4 in a
team touring the entire event site at all times
- Encourages participation through the festival
promotion & distributions & usage of photo zones
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Mr. Mud Contest |
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Date & Time & Location : 7.16(Sat) ~ 7.24(Sun) / 9days / Main stage
Managed by : BBody-building association of Boryeong
- Followed by the mud make-ups, various poses and
demonstrations are shown for Mr. Mud Contest
- Sport dances and aerobic dances are followed
along with the contest
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With tourists |
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Period : 7.16(Sat) ~ 7.24(Sun) / 9days
Location : Citizens tower square (special stage)
- Special stage setup, for tourists to present
their special skills
- Presenting each school's and artists' societies'
special skill, provided with 1~2 participating
availability each day.
- Professional MC posted for continuous festive
atmosphere
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Representative celebrities from home & abroad
for promotion of the festival |
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Date & Time :7.16 Opening day (During the Festival period)
Subject :Celebrities from home & aboard
Boryeong Mud Festival's promotional ambassador is assigned, drawing media's focus from home & abroad
- Celebrities from Home: 1st week of July / Seoul
- Celebrities from Abroad: Promotional ambassador
assignment & news conference during the Festival
season
- Maximizes the promotional effect by operating
with TV programs, newspapers and interviews, etc.
of home and abroad
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Mud skincare contest |
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Date & Time :7.16(Sat)～7.24(Sun) / 9days
Location : Seminar room, Dae-Cheon Han-Hwa condominium
Managed by : Chung-Nam Cheong-Yang College (Beauty-coordination department)
- Enlisting home & abroad wishing participants
(Students, General public) followed by contest
open for each group
- Group: 2 Type: 4 fields
. Skin Care Division(2): Facial care, Special care
. Make-up Division(2): Beauty Make-up, Body
painting
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Mud cosmetics exportation seminar |
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Date & Time : 7.16(Sat)～7.24(Sun) / 9days
Location : Seminar room, Dae-Cheon Han-Hwa condominium
No. of people : Around 10 mud cosmetics store representatives around the world(USA, Japan, China, etc.)
- 1st day (16th): Festival site tour & inspection trip
- 2nd day (17th): Promotion explanations, exporting
cosmetics & raw materials explanations
- 3rd day (18th): PAMTOUR of Boryeong-si, Etc.
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Globalizing Boryeong mud cosmetics seminar |
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Period :7.16(Sat)～7.24(Sun) / 9days
Location : Dae-Cheon Han-Hwa condominium
- Korea Cosmetic Industry Association & Boryeong
Mud Globalization promoting committee
- Globalization of Boryeong mud & scheme to
increase the sale and profit, etc.
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Global festival forum for globalizing the mud festival |
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Date & Time :7.16(Sat)～7.24(Sun) / 9days
Location : Seminar room, Dae-Cheon Han-Hwa condominium
Managed by : IFEA Korea
Subject : World’s other global festivals that are similar to the Boryeong mud festival E.g. Spain’s Tomato festival and Taiwan’s SongKran Festival, etc.
No. people : Up to 100 - Ministry of Culture, Sports and Tourism, the Korea Tourist Service, Inc., Professional festival manager, Festival director, journalists, etc.
-1st day (16th): Examples of oversees' other global
festival directors & Discussion
-2nd day (17th): Boryeong Mud festival site tour &
Discussion related to the agreements in refer to
the festivals
-3rd day(18th): PAMTOUR of Boryeong-si,
Departure from Korea
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Yacht parade |
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Date & Time :7.16(Sat)～7.24(Sun) / 9days
Location : Seaside in the front gate of Citizens tower square
- With Chung-Nam yacht organization, 40yatches
- Sailing with the festival's opening banners of
the festival & smoke bomb show
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Street parade |
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Date & Time : 7.16(Sat) 14:00 ~ 5:00(First) / 17:00~18:00(Second)
Location : - Part 1(Main town): Dae-Cheon station?Kyung-Nam piazza? Myeong Mun ?Dang Piazza?Myeong-Mun Piazza?Police office?Im-Hyeop piazza?Han-Nae bridge - Part 2(Dae-Cheon seaside: Fountain fall, women’s meetings (costalroaroad)?A square for lovers?An school assembly point (costal road)?Citizens tower square(Main site)
- Models, Marching band (military band), theme car,
character, performing team, celebrities,
organizations, to local citizens.
- Famous celebrities and foreign people (over 200)
are encouraged to join the tourism
- Extra fun atmosphere created with local people
joining the festival
※Street parade (Im-Hyeop piazza ~ Han-Nae bridge) Mud dancing, mud slide and throwing mud etc. Performance show provided
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Visiting around tourist attractions |
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Period : 7.16(Sat) ~ 7.24(Sun) / 9days
Operation : 3hours
- 7.17～18, 7.24～25 3 buses/6times, - 7.19～23 Bus 2/4times
Departing location : 3Sideway of the 1st public car park Dae-Cheon beach
- Free shuttle bus run between event site and major
tourist attractions
- Professional interpreters and tour guides on board
to encourage participation
- Providing information at the information booths
and ad balloon & banners
- Shuttle-bus route Dae-Cheon Beach >
Coal Museum > Stone sculpture> SeongJuSaJi
Cold wind bath > Costal road > Dae-Cheon Harbor
> Dae-Cheon Beach
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